The Communications Working Group works with the communications director and communications contractor to develop and offer feedback about ERVA's website, branded materials, announcements, survey instruments, and publications, and continually evaluates new and effective approaches for engaging the ERVA community and sharing findings. It also meets with the evaluation consultant to ensure its annual review includes metrics that gauge the effectiveness and impact of ERVA’s communications strategy. With priority given to fulfilling the community’s best interest, the members of the Communications Working Group will ensure all recommendations are made with an objective, unbiased approach particularly regarding their own background, professional affiliation, or other influences that would introduce inappropriate favoritism into ERVA’s outcomes.
ERVA’s success hinges on enabling the engineering community to speak with one voice to support a rapid and efficient response to emerging opportunities and areas of national need. As such, communication must be multidirectional and designed to reach and appeal to diverse stakeholders – including but not limited to underrepresented groups and early career professionals – throughout our process, from sourcing initial ideas and volunteers through promoting and capturing uptake of research directions proposed. Therefore, the Communications Working Group will play a critical role in messaging, engagement, and ultimately community building and maintenance.